A fascinating look at five decades of Amway’s innovation
Amway started in 1959 as a way for people to earn extra moneyselling soap and cosmetics. Today, it has recaptured the public’sattention largely because of an extensive print and broadcastcampaign featuring the Quixtar name-with ads saying ‘you know us as Amway.’
Amway Forever chronicles the amazing inside story of thisglobal business phenomenon. Page by page, it explores the historyof Amway and its remarkable resurgence around the world. From howthe company began and its growing pains in the 70’s and 80’s to itsrecent online revival, this book explores how Amway has survivedand thrived over the past fifty years.
* Delves into how innovation has led to Amway’s growth into aninternational powerhouse
* Reveals Amway’s pioneering marketing tactics and salesstrategies
* Offers an historic perspective, as well as a contemporary look, at how the company has evolved
Engaging and informative, Amway Forever is a must-readfor anyone interested in this company’s unique business model andbuzzworthy emergence into a global success.
Amway started in 1959 as a way for people to earn extra moneyselling soap and cosmetics. Today, it has recaptured the public’sattention largely because of an extensive print and broadcastcampaign featuring the Quixtar name-with ads saying ‘you know us as Amway.’
Amway Forever chronicles the amazing inside story of thisglobal business phenomenon. Page by page, it explores the historyof Amway and its remarkable resurgence around the world. From howthe company began and its growing pains in the 70’s and 80’s to itsrecent online revival, this book explores how Amway has survivedand thrived over the past fifty years.
* Delves into how innovation has led to Amway’s growth into aninternational powerhouse
* Reveals Amway’s pioneering marketing tactics and salesstrategies
* Offers an historic perspective, as well as a contemporary look, at how the company has evolved
Engaging and informative, Amway Forever is a must-readfor anyone interested in this company’s unique business model andbuzzworthy emergence into a global success.
€19.99
Inhoudsopgave
Acknowledgments ixIntroduction: Selling a Dream xi
Chapter 1: Capitalism and Controversy 1
Chapter 2: An Adventurous Partnership 15
Chapter 3: Taking Flight and Sailing Away 25
Chapter 4: Sell Something Everybody Needs 35
Chapter 5: Unveiling ‘The Plan’ 45
Chapter 6: Toppling the Pyramid 57
Chapter 7: Retooling the Machine 77
Chapter 8: Diamonds, Rubies, Emeralds, and Pearls 91
Chapter 9: Clash of the Soap Titans 107
Chapter 10: Friends in High Places 119
Chapter 11: West Meets East 131
Chapter 12: The Biggest Market Ever 145
Chapter 13: New Heart, New Identity 153
Chapter 14: Amway Redux 163
Chapter 15: The Way Ahead 177
Notes 183
Selected Bibliography 203
About the Author 213
Index 215
Over de auteur
Kathryn A. Jones is an experienced business writer and editor. A freelance writer for the New York Times where she has written for the Business, Money, National, and Travel sections, and a former writer-at-large and current contributing editor for Texas Monthly, she has also written for Time, Life, The Dallas Morning News, and numerous other news outlets.
Taal Engels ● Formaat PDF ● Pagina’s 224 ● ISBN 9781118107751 ● Bestandsgrootte 2.7 MB ● Uitgeverij John Wiley & Sons ● Gepubliceerd 2011 ● Downloadbare 24 maanden ● Valuta EUR ● ID 2353500 ● Kopieerbeveiliging Adobe DRM
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