Roberto Battiti & Mauro Brunato 
Reactive business intelligence 

Reactive Business Intelligence is much more than ‘pretty pictures.’ It is about integrating data mining, modeling and interactive visualization, into an end-to-end discovery and continuous innovation process powered by human and automated learning. This holistic and unifying goal requires collecting and integrating topics whichare usually dissected into books dedicated to different areas. Brevity and attention to the founding ideas and methods were our design principles.