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Patricia Pulliam Phillips & Jack J. Phillips 
ROI Basics, 2nd Edition 

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Your essential guide to calculating return on investment.



Build and refine your measurement and evaluation skills through ROI Basics, perfect for beginners challenged to implement a comprehensive evaluation process as well as those taking a proactive approach to accountability.



Its five-level evaluation framework includes:
  • Level 1: Reaction and Planned Action

  • Level 2: Learning

  • Level 3: Application and Implementation

  • Level 4: Impact

  • Level 5: Return on Investment
    ROI Basics provides a baseline exploration of ROI for the talent development function and the steps to successful evaluation: evaluation planning, data collection, data analysis, and results optimization.
    In this second edition, experts Patti and Jack Phillips go deeper into aligning programs to the business, detecting payoff needs, and identifying specific business measures that need to improve. They explore how the process applies beyond training to talent development and suggest how new technologies can influence ROI adoption and implementation in your organization. This updated book offers a review of two essential—and often overlooked—steps in the ROI process: isolating program impact and sustaining momentum.
  • €32.99
    payment methods
    Language English ● Format EPUB ● Pages 220 ● ISBN 9781950496389 ● File size 5.7 MB ● Publisher Association for Talent Development ● Published 2019 ● Downloadable 24 months ● Currency EUR ● ID 8783743 ● Copy protection Adobe DRM
    Requires a DRM capable ebook reader

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