Dan Persigehl 
How to Turn Your Small Business into a “Category of One” 
Before You Spend Another Dime on Traditional Advertising!

The book is designed to help small businesses and start-ups prepare to market their product or service through strategic planning and unique advertising campaigns before they spend a dime on marketing. We want to turn every small business into a chapter of one.

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Dan Persigehl is a nationally recognized professional speaker, small business marketing consultant and voice talent. Dan has spent the last 27 years in media creative management, strategic planning and copywriting. Dan launched DP Media Consultants at www.killermessaging.com in 2016 with a focus on small businesses with limited marketing budgets. The primary focus is on creating messaging that captivates, motivates and activates our partners target consumer group. Dan, his wife Molly and sons Will and Jack live in Scottsdale. Dan is known in small business marketing circles as the messaging master any small can afford. DP Media Consultants is recognized in the small business community for providing strategic and creative messaging service that is efficient, affordable and effective!