John Sellens 
Reels and Deals – Angling for Business 

John Sellens, electronics and mechanical engineer, international businessman, and avid fisherman!John’s career at Thorn EMI Electronics started in design and trials with UK Military and Defence at home and to over 100 territories globally. He became Manager of International Sales & Marketing Asia and Pacific region, later managing Thorn EMI Electronics’ corporate activities in Riyadh, residing in Saudi Arabia for several years. After senior positions in the defence industry, John’s career moved into fire and security systems becoming managing director of UTC Fire Safety Middle East based in Dubai, responsible for group business in the Middle East, Central Europe, North Africa, Central Asia, Russia and the CIS. He led a successful and motivated international team – some dedicated fishermen amongst them.