This book is the fourth book in the Essential series following Layout Essentials, Typography Essentials, and Packaging Essentials. It outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.
O autorze
Curt Wozniak is a copywriter with People Design, a 25-person firm based in Grand Rapids, MI that helps leaders transform their businesses through Brand Experience Design. http://www.peopledesign.com
Język Angielski ● Format EPUB ● Strony 208 ● ISBN 9781610580687 ● Rozmiar pliku 41.2 MB ● Wydawca Rockport Publishers ● Kraj US ● Opublikowany 2010 ● Do pobrania 24 miesięcy ● Waluta EUR ● ID 5940046 ● Ochrona przed kopiowaniem Adobe DRM
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