Autor: Ludlow, Massachusetts, USA) Brown Stephen (CASTion Corporation

Tony the Tiger. The Pillsbury Doughboy. The Michelin Man. The Playboy bunny. The list of brand mascots, spokes-characters, totems and logos goes on and on and on. Mascots are one of the most …

The buying, selling, and writing of books is a colossal industry in which marketing looms large, yet there are very few books which deal with book marketing (how-to texts excepted) and fewer still on …

The buying, selling, and writing of books is a colossal industry in which marketing looms large, yet there are very few books which deal with book marketing (how-to texts excepted) and fewer still on …

This contributed volume reviews the lessons that may be learned from trying to integrate distance learning strategies with face-to-face teaching methods. It contains practical examples from …

This contributed volume reviews the lessons that may be learned from trying to integrate distance learning strategies with face-to-face teaching methods. It contains practical examples from …