Marketing 101 focused on the practical application of marketing techniques and the management of a firm's marketing resources and activities. Rapidly emerging forces of globalization have led firms to market beyond the borders of their home countries, making international marketing highly significant and an integral part of a firm's marketing strategy. Marketing managers are often responsible for influencing the level, timing, and composition of customer demand accepted definition of the term. In part, this is because the role of a marketing manager can vary significantly based on a business's size, corporate culture, and industry context.
Język Angielski ● Format EPUB ● Strony 171 ● ISBN 9783730992487 ● Rozmiar pliku 0.6 MB ● Wydawca BookRix ● Miasto München ● Kraj DE ● Opublikowany 2014 ● Do pobrania 24 miesięcy ● Waluta EUR ● ID 6752960 ● Ochrona przed kopiowaniem Społeczny DRM