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Harvard Business Review 
Harvard Business Review on Thriving in Emerging Markets 

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Beat local companies at their game.

If you need the best practices and ideas for gaining market share in developing economies–but don’t have time to find them–this book is for you. Here are 10 inspiring and useful perspectives, all in one place.

This collection of HBR articles will help you:

– Manage risk in unstable environments

– Ward off political threats to your business

– Customize your business model for emerging markets

– Tailor your strategy to capitalize on countries’ strengths

– Gain ground on emerging giants

– Compete in China’s new high-tech market

– Win the war for talent in developing economies

– Serve the bottom of the pyramid profitably
€23.99
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Sobre o autor

If you need the best practices and ideas for the business challenges you face–but don’t have time to find them–Harvard Business Review paperbacks are for you. Each book is a collection of HBR’s inspiring and useful perspectives on a specific topic, all in one place.
Língua Inglês ● Formato EPUB ● Páginas 272 ● ISBN 9781422172155 ● Tamanho do arquivo 3.2 MB ● Editora Harvard Business Review Press ● Publicado 2011 ● Carregável 24 meses ● Moeda EUR ● ID 2380980 ● Proteção contra cópia Adobe DRM
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