James Harkin 
Big Ideas 
The Essential Guide to the Latest Thinking

A witty and indispensable guide to modern-day buzzwords.

Big Ideas explains where concepts like 'the long tail', 'urban tribes' and 'soft power' came from, what they mean, and what their critics say about them.
It includes explanations of key terms such as:
Maturialism: the name given to the new trend among middle-aged people of spending their money on expensive 'youth' gadgets and services, and the new habit among advertisers of targeting the mid-life market, repositioning their brands as accessories to the distinctive joys of mid-life.
The Tipping Point: the controversial idea that the best way to understand everything from changing fashions to the rise of teenage smoking is to imagine people as viruses and social phenomena as contagious epidemics.
Social Jet Lag: an ailment suffered by up to half the population, social jet lag is said to arise when our body clocks falls out of synch with the demands of our environments, thus putting us at risk of chronic fatigue and an increased susceptibility to disease.

Sobre o autor

James Harkin is director of talks at the Institute of Contemporary Arts.He is a former consultant forecaster at the Social Issues Research Centre. Between 1996 and 1999 he taught politics at Oxford University, where he taught politics and social theory. He now consults widely as a forecaster of social trends and writes for the Guardian and the Financial Times. Big Ideas was published by Atlantic in 2008.