Doing research can make all the difference between a great design and a good design. By engaging in competitive intelligence, customer profiling, color and trend forecasting, etc., designers are able to bring something to the table that reflects a commercial value for the client beyond a well-crafted logo or brochure. Although scientific and analytical in nature, research is the basis of all good design work.
A Designer’s Research Manual provides a comprehensive manual for designers on what design research is, why it is necessary, how to do research, and how to apply it to design work.
A Designer’s Research Manual provides a comprehensive manual for designers on what design research is, why it is necessary, how to do research, and how to apply it to design work.
Sobre o autor
Associate Professor Jenn Visocky O’Grady is a graduate of the Kent State University Visual Communication Design program (B.S., & M.F.A.), and has been teaching at Cleveland State since the spring of 1999. She is also co-founder and principal of Enspace Inc. Ken Visocky O’Grady is an Assistant Professor of Visual Communication Design. He holds his BS/MFA from Kent State University. In addition to his teaching duties, Ken is a Principal at the Enspace Creative Group, a company that he co-founded in 1998 with his wife Jennifer.
Língua Inglês ● Formato PDF ● Páginas 192 ● ISBN 9781616739386 ● Tamanho do arquivo 35.0 MB ● Editora Rockport Publishers ● País US ● Publicado 2009 ● Carregável 24 meses ● Moeda EUR ● ID 5955954 ● Proteção contra cópia Adobe DRM
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