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Коллектив авторов
Стратегический маркетинг

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Capa do Коллектив авторов: Стратегический маркетинг (ePUB)

Harvard Business Review — главный деловой журнал в мире. Представляем новый выпуск серии «HBR: 10 лучших статей», посвященный проблемам стратегического маркетинга. Если вы недовольны результатами работы вашего маркетингового отдела и хотите улучшить показатели продаж компании, эта книга для вас. Из сотен статей журнала, посвященных стратегическому маркетингу, редакторы HBR отобрали самые полезные и актуальные на сегодняшний день. Из них вы узнаете, каковы преимущества клиентоориентированной стратегии, как с максимальной эффективностью использовать привязанность покупателей к бренду на протяжении всей их жизни, почему так важно учитывать специфику женской психологии и, самое главное: как выстроить правильную стратегию бренда и перестать выбрасывать деньги на ветер.

€8.99

Língua Russo ● Formato EPUB ● Páginas 224 ● ISBN 9785961443325 ● Tamanho do arquivo 2.9 MB ● Tradutor Алена Гаспарян ● Editora Альпина Паблишер / Alpina Publisher ● Cidade Moscow ● País RU ● Publicado 2023 ● Carregável 24 meses ● Moeda EUR ● ID 8995725 ● Proteção contra cópia DRM social

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