This book explores how the entire toolbox of intellectual property (IP) protection and management are successfully combined and how firms generate value from IP. It provides a framework of archetypes which firms will be able to self-identify with and which will allow companies to focus on the IP and IP Management issues most relevant to them.
Tabela de Conteúdo
1. Introduction 2. IP Archetypes – Rookies, Strategists, Dealers and Strategic Dealers 3. The IP Rookie 4. The IP Dealer 5. The IP Strategist 6. The IP Strategic Dealer 7. IP Strategy 8. Markets for IP 9. IP Archetypes and Demographics 10. IP and Economic Performance ExercisesSobre o autor
Lars Alkærsig is Assistant Professor in the Department of Management Engineering at Technical University of Denmark.Karin Beukel is Assistant Professor of Innovation and Entrepreneurship in the Department of Food and Resources Economics at Copenhagen University, Denmark.
Toke Reichstein is Professor in the Department of Innovation and Organizational Economics at Copenhagen Business School, Denmark.
Língua Inglês ● Formato PDF ● Páginas 195 ● ISBN 9781137469533 ● Tamanho do arquivo 3.0 MB ● Editora Palgrave Macmillan UK ● Cidade London ● País GB ● Publicado 2015 ● Carregável 24 meses ● Moeda EUR ● ID 4075269 ● Proteção contra cópia DRM social