Mark Carrigan 
Social Media for Academics 

Social media has become an inescapable part of academic life. It has the power to transform scholarly communication and offers new opportunities to publish and publicise your work, to network in your discipline and beyond and to engage the public. However, to do so successfully requires a careful understanding of best practice, the risks, rewards and what it can mean to put your professional identity online. 

Inside you′ll find practical guidance and thoughtful insight on how to approach the opportunities and challenges that social media presents in ways that can be satisfying and sustainable as an academic. The guide has been updated throughout to reflect changes in social media and digital thinking since the last edition, including:

• The dark side of social media – from Trump to harassment


• Emerging forms of multimedia engagement – and how to use to your advantage 


• Auditing your online identity – the why and how


• Taking time out – how to do a social media sabbatical.

Visit Mark′s blog for more insights and discussion on social media academic practice.

Tabela de Conteúdo

Chapter 1: Social media and digital scholarship

Chapter 2: using social media to publicise your work

Chapter 3: Using social media to build your network

Chapter 4: Using social media to manage information

Chapter 5: Using social media for public engagement

Chapter 6: The dark side of social media

Chapter 7: Professional identity in an age of social media

Chapter 8: Communicating effectively online

Chapter 9: Finding the time for social media

Chapter 10: Social media and the future of the university

Sobre o autor

Mark Carrigan is a Lecturer in Education at the University of Manchester where he is programme director for the MA Digital Technologies, Communication and Education (DTCE) and co-lead of the DTCE Research and Scholarship group. Trained as a philosopher and sociologist, his research aims to bridge fundamental questions of social ontology with practical and policy interventions to support the effective use of emerging technologies within education. He has written or edited eight books, including Social Media for Academics, published by Sage and now in its second edition. He is a convenor for the British Sociological Association’s Digital Sociology group which he co-founded in 2012. He jointly coordinates the Critical Realism Network while being active in the Centre for Social Ontology and a trustee of the Centre for Critical Realism. He is a board member for a range of publications, including Civic Sociology, the Journal of Digital Social Research and Globalisation, Societies and Education.