2 Ebooks por Toronto, Ontario, Canada) Mitchell Andrew A. (University of Toronto
Linda F. (DePaul University) Alwitt & Andrew A. (University of Toronto, Toronto, Ontario, Canada) Mitchell: Psychological Processes and Advertising Effects
In the 1980s our understanding of how advertising affects consumer behavior was undergoing a dramatic transformation. Recent theoretical and methodological advances in cognitive psychology, social co …
PDF
DRM
€37.90
Linda F. (DePaul University) Alwitt & Andrew A. (University of Toronto, Toronto, Ontario, Canada) Mitchell: Psychological Processes and Advertising Effects
In the 1980s our understanding of how advertising affects consumer behavior was undergoing a dramatic transformation. Recent theoretical and methodological advances in cognitive psychology, social co …
EPUB
DRM
€37.69
