Business communication is communication that promotes a product, service, or organization; relays information within a business; or functions as an official statement from a company. Business communication encompasses such topics as marketing, brand management, customer relations, consumer behavior, advertising, public relations, corporate communication, community engagement, reputation management, interpersonal communication, employee engagement, and event management. It is closely related to the fields of professional communication and technical communication.
Language English ● Format EPUB ● ISBN 9783730936849 ● File size 0.7 MB ● Publisher BookRix ● Published 2013 ● Downloadable 24 months ● Currency EUR ● ID 6742472 ● Copy protection without