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Promovare, marketing

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Copertina de Barry Milavsky: Overcome AD-versity

Barry Milavsky: Overcome AD-versity

Understanding psychology is the key to creating advertising with persuasive power. This book explains ad development from inception with proven psychological techniques to improve your ads, adding …

Copertina de Alberto Cairo: The Art of Insight

Alberto Cairo: The Art of Insight

Learn how expert data visualization designers reason about their craft In The Art of Insight: How Great Visualization Designers Think, renowned visualization designer and educator Alberto Cairo, …

Copertina de Dave Chaffey & Malcolm McDonald: Marketing Plans

Dave Chaffey & Malcolm McDonald: Marketing Plans

The latest edition of the leading and internationally bestselling text on marketing planning In the newly revised ninth edition of Marketing Plans, a team of renowned marketing strategists and …

Copertina de F R Frank: Blogging

F R Frank: Blogging

Sure, I know you’ve heard it all before, just pick the right niche, write good articles, sprinkle affiliate links everywhere, and you are sure to make a profit. Well, have I got news for you! That’s …

Copertina de Patricia Johnston: Real Fantasies

Patricia Johnston: Real Fantasies

During the 1920s and 1930s, Edward Steichen was the most successful photographer in the advertising industry. Although much has been said about Steichen’s fine-art photography, his commercial …

Copertina de Antonio Fogle: Vending Machine Business

Antonio Fogle: Vending Machine Business

In the vending machine business blueprint, you’ll skip the trials and tribulations many starry eyed entrepreneurs face when entering this business and you’ll be able to capitalize on the real experie …

Copertina de Jean-Manuel Izaret & Arnab Sinha: Game Changer

Jean-Manuel Izaret & Arnab Sinha: Game Changer

The right pricing strategy can change the entire trajectory of a business, a market, and even society at large. To help you create your best pricing strategy efficiently and confidently, two leaders …

Copertina de Jean-Claude Larreche: Value Capture Selling

Jean-Claude Larreche: Value Capture Selling

‘The sales book of the decade’ –Selling Power magazine Value Capture Selling is the first book to directly address one of the most destructive shortcomings in sales organizations today. Author JC …

Copertina de Philip Kotler & Giuseppe Stigliano: Redefining Retail

Philip Kotler & Giuseppe Stigliano: Redefining Retail

Discover the new realities of working in the post-digital era of consumer brand and retail marketing. In Redefining Retail: 10 Guiding Principles for a Post-Digital World, renowned international …

Copertina de Matt Doyon: Revenue Revolution

Matt Doyon: Revenue Revolution

Transform your sales process through effective collaboration between sales leadership and front-line sales staff In Revenue Revolution: Designing and Building a High-Performing Sales Team, the …

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