‘Fraser gives hope to anyone who ever dreamed of selling to a wider
market’
–Lorraine Kelly
‘You have a great story to tell’
–Gordon Brown
‘Fraser is an exciting young entrepreneur with an amazing story.
His jams taste really fantastic too!’
–Duncan Bannatyne
At just 14 years old, Fraser Doherty was selling jars of
homemade jam to his neighbours. A few years later, Super Jam was
flying off the shelves of the world’s largest supermarket
chains.
Super Business tells how he transformed a hobby into a
much-loved brand, selling millions of jars along the way. Fraser
explains how he did it – from his own kitchen table, without
huge investment – and how you too, can come up with a killer
idea, build a brand, make money, and do good in your community.
Those crazy business ideas really can grow into something
amazing and life changing. If this story doesn’t inspire you to
start your adventure, nothing will.
market’
–Lorraine Kelly
‘You have a great story to tell’
–Gordon Brown
‘Fraser is an exciting young entrepreneur with an amazing story.
His jams taste really fantastic too!’
–Duncan Bannatyne
At just 14 years old, Fraser Doherty was selling jars of
homemade jam to his neighbours. A few years later, Super Jam was
flying off the shelves of the world’s largest supermarket
chains.
Super Business tells how he transformed a hobby into a
much-loved brand, selling millions of jars along the way. Fraser
explains how he did it – from his own kitchen table, without
huge investment – and how you too, can come up with a killer
idea, build a brand, make money, and do good in your community.
Those crazy business ideas really can grow into something
amazing and life changing. If this story doesn’t inspire you to
start your adventure, nothing will.
€11.99
Cuprins
About the ‘Jam Boy’.Acknowledgements.
My Adventures in Jam.
1 Why Start a Business?
2 Eureka! Super Idea.
3 Finding Support.
4 Researching and Pitching Your Idea.
5 Launch!
6 Telling a Story.
7 Sell, Sell, Sell.
8 Love Your Customers.
9 Do Good.
10 Building a Team.
11 Diversify and Grow.
A Handful of Places to Go for Inspiration.
Index.
Despre autor
Fraser Doherty, named one of the ’30 under 30′ entrepreneurs in the world by Inc Magazine, is one of the UK’s most successful young entrepreneurs. His company, Super Jam, started as a hobby in his Gran’s tiny kitchen in Scotland and has grown to become an ionic brand and a phenomenally successful company. Fraser has also established a charity, The Super Jame Tea Parties, for elderly people who live alone or in care.Buy this ebook and get 1 more FREE!
Limba Engleză ● Format PDF ● Pagini 208 ● ISBN 9780857082152 ● Mărime fișier 2.7 MB ● Editura John Wiley & Sons ● Publicat 2011 ● Ediție 1 ● Descărcabil 24 luni ● Valută EUR ● ID 2347574 ● Protecție împotriva copiilor Adobe DRM
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