Gerry Johnson & Ann Langley 
Strategy as Practice 
Research Directions and Resources

Aesthetic practitioners and medical spas have flourished, and global statistics indicate that consumer engagement is at an all-time high. The rise of social media provides new ways to connect with co …

We live in a competitive world. You are expected to do well in school so you can get into a good university, a good job, and a good life. Good in this context means "better than." On the …