James P. Pinkerton 
The Secret of Directional Investing 
Making Money Amidst the Red-Blue Rumble

To know the trend, spot the trend, or shape the trend is to make money.



The trend is your friend—investors know that. But the biggest money comes from the biggest events. The more delta, the more alpha.



In that spirit,
The Secret of
Directional Investing offers a new way of thinking about investing, steeped in culture and history. Focusing on megatrends, this book points out ways to profit from an understanding of two kinds of trends: those that can be spotted, and those that can be shaped. There’s money in both. The Romans weren’t kidding when they said,
Audentes Fortuna luvat—Fortune favors the bold.
The Secret of
Directional Investing is a bold look at investments and potential investments.