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Jean-Paul Gaudilliere
Development of Scientific Marketing in the Twentieth Century
Research for Sales in the Pharmaceutical Industry

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Copertina de Jean-Paul Gaudilliere: Development of Scientific Marketing in the Twentieth Century (PDF)

The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.

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Limba Engleză ● Format PDF ● Pagini 288 ● ISBN 9781317316879 ● Editura Taylor and Francis ● Publicat 2015 ● Descărcabil 3 ori ● Valută EUR ● ID 4446690 ● Protecție împotriva copiilor Adobe DRM

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