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Robert J. Benson & Tom Bugnitz 
From Business Strategy to IT Action 
Right Decisions for a Better Bottom Line

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From Business Strategy to IT Action gives companies of all sizes
the tools to effectively link IT to business strategy and produce
effective, actionable strategies for bottom-line results. The
authors present CEOs, CFOs, CIOs, and IT managers with a powerful
and accessible resource packed with such useful material as:

* The Strategy-to-Bottom-Line Value Chain, which integrates the
management practices relating to planning, prioritization,
alignment, and assessing a company’s entire IT budget

* Methods for using IT Impact Management to establish IT culture
and performance models for the business/IT connection

* The IT Improvement Zone, which quickly identifies where a company
can focus its energies for maximum results

* And much more
€60.99
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About the author

Robert J. Benson is a principal with The Beta Group, a
consulting firm with clients in the United States and throughout
the world. He is affiliate professor of computer science at
Washington University and part-time professor of information
management at Tilburg University in the Netherlands. He is coauthor
of Information Economics: Linking Information Technology and
Business Performance and Information Strategy and Economics.

Thomas L. Bugnitz is President of The Beta Group. He is a
frequent speaker on technology management and an adjunct professor
at Washington University.

William B. Walton is a principal with The Beta Group.
Prior to joining The Beta Group, he spent seventeen years with
Gartner Group, where he developed IT measurement services and
associated analytical methods.
Buy this ebook and get 1 more FREE!
Language English ● Format PDF ● Pages 352 ● ISBN 9780471649946 ● File size 1.6 MB ● Publisher John Wiley & Sons ● Published 2004 ● Edition 1 ● Downloadable 24 months ● Currency EUR ● ID 2328684 ● Copy protection Adobe DRM
Requires a DRM capable ebook reader

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