Alex Russell 
The Fundamentals of Printed Textile Design 

In this essential introduction to contemporary printed textile design, designer and educator Alex Russell explores creative and commercial studio practice, including:



— developing sophisticated skills with image and colour

— how to make effective use of context in your work

— strategies for a career in design



You»ll learn how history and technology shape print design, plus how to balance innovation with industry requirements, including fashion, home interiors, giftware and stationery. There»s practical advice on developing a professional portfolio, and how good communication skills can get your work noticed.



This updated edition includes expanded sections on digital design and social media, and their impact on portfolio development, manufacturing, and promotion, as well as advice on establishing an ethical, sustainable practice for the future.