Strategy is a foundational aspect of management education, whilst strategic thinking is an essential business skill. This shortform textbook provides the absolute essentials of the field, focusing on how strategy works as a managed process.The author, an experienced management educator, provides a clear and concise structure that enables readers to understand and excel in the core strategic skills that are essential to contemporary business globally.This concise and coherent text is a unique alternative to bloated strategic management textbooks and will be welcomed by students and reflective practitioners around the world.
язык английский ● Формат EPUB ● страницы 118 ● ISBN 9780429774034 ● издатель Taylor and Francis ● опубликованный 2019 ● Загружаемые 3 раз ● валюта EUR ● Код товара 7164829 ● Защита от копирования Adobe DRM
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