David A. Crowder 
Building a Web Site For Dummies 

Whether you’re in the preliminary stages of planning a siteor you’re looking to improve the look of an existing site, this reference book covers it all. Now updated with the latest sitetools, design techniques, and commerce options, this new edition ofthe bestseller offers a solid framework for building a Web sitefrom scratch. Packed with all the essentials to help make your sitethe best it can be, this resource goes beyond just basic design andpage building to show you how to incorporate both of those elementsinto a successful site.

Veteran author David Crowder spills the secrets to planning andcreating an effective site from the ground up. You’lldecipher ways to transform a bunch of seemingly random web pagesinto a coherent web site and you’ll discover myriad ways tomake your site look and sound amazing.

This updated third edition features content on designing with CSS, using the latest version of Dreamweaver, and applying Webanalytics and promotion techniques. In addition, the book coverstopics such as:
* Keeping a site fresh and exciting
* Designing a look that appeals to your intended audience
* Determining your Web page structure
* Incorporating color, images, graphics, music, and video
* Merging CSS and HTML
* Planning usable navigation
* Providing guestbooks and message boards
* Designing for e-commerce
* Getting set up with Pay Pal, Google Checkout, E-cash, etc.

The accompanying CD-ROM provides trial versions of software thatis used in the book as well as sample templates and graphics for Web building. Once you start referring to Building a Web Site For Dummies, 3rd Edition, you’ll wonder howyou ever existed without this invaluable information!

Note: CD-ROM/DVD and other supplementary materials arenot included as part of e Book file.

Содержание

Introduction.

Part I: Planning and Designing Your Web Site.

Chapter 1: The Zen of Sites.

Chapter 2: Pouring the Foundation.

Part II: Building Your Site.

Chapter 3: Web Page Construction 101.

Chapter 4: Working with WYSIWYG.

Chapter 5: Cascading Style Sheets.

Chapter 6: Designing for Site Navigation.

Part III: Adding Sparkle to Your Site.

Chapter 7: Getting Graphic.

Chapter 8: Plugging In Scripts and Applets.

Chapter 9: Web Sights and Sounds.

Part IV: From Blogs to Toons — Good Content Makes Contented Visitors.

Chapter 10: Letting ‘Em Have Their Say.

Chapter 11: Bloggin’ the Night Away.

Chapter 12: Using Content Providers.

Part V: Raking In the Bucks.

Chapter 13: Stalking the Wild Dollar: Internet Commerce.

Chapter 14: Kaching! Kaching! Gettin’ Paid.

Chapter 15: Examining Affiliate Programs.

Part VI: Publishing and Publicizing Your Site.

Chapter 16: Letting the World In: Choosing a Host and Domain Name.

Chapter 17: Publicizing Your Site.

Chapter 18: Web Aerobics: Tuning Up Your Site.

Chapter 19: Keeping in Touch with Visitors.

Part VII: The Part of Tens.

Chapter 20: Ten Great Places to Get Advice.

Chapter 21: Ten Fabulous Tools for E-Commerce.

Chapter 22: Ten More Great Add-Ins.

Part VIII: Appendixes.

Appendix A: Glossary.

Appendix B: About the CD.

Index.

Об авторе

David A. Crowder has authored or coauthored more than 20books on subjects ranging from computers to historical mysteries, including popular bestsellers such as Building a Web Site For Dummies and Cliffs Notes Getting on the Internet. He wasselling hypertext systems back in the days when you had to explainto people what the word meant. He’s been involved in theonline community since its inception and is the recipient ofseveral awards for his work, including Net Guide Magazine’s Gold Site Award.
He is the son of a teacher and a college president, and hisdedication to spreading knowledge, especially about the computerrevolution, goes beyond his writing. He also founded three Internetmailing lists (discussion groups), Java Script Talk, Java Talk, and Delphi Talk, all of which were sold to Ziff-Davis. One of his mosttreasured memories is the message he received from an old-timer onone of those lists who said that he had never seen such a free andopen exchange of information since the days when computers werebuilt by hobbyists in home workshops.
When he isn’t writing, he spends his time with his wife Angela, wandering through villages in the Andes or frolicking inthe Caribbean surf.