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Frank Huber & Heike Kircher 
Randsportarten erfolgreich vermarkten 
Gestaltung von Fernsehformaten mit Prominenten

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Обложка Frank Huber & Heike Kircher: Randsportarten erfolgreich vermarkten (PDF)
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Содержание

Relevanz der Rezipientenforschung im Medien-Sportbereich.- Grundlagen des Medien-Sport-Komplexes.- Analyse der Literatur zum Medien-Sport-Komplex.- Modell zur Erkl#x00E4;rung der Wirkung von Einflussfaktoren auf Einstellung und Sehabsicht gegen#x00FC;ber unterschiedlichen Medien Sport-Formaten.- Empirische #x00DC;berpr#x00FC;fung des Modells.- Implikationen.- Schlussbetrachtung.

Об авторе

Univ.-Prof. Dr. Frank Huber ist Inhaber des Lehrstuhls für Marketing I der Universität Mainz.
Dipl.-Kffr. Heike Kircher ist Graduate Trainee der Adam Opel Gmb H, Deutschland, im Bereich Service Marketing.
Dipl.-Kffr. Isabel Matthes M.A. ist wissenschaftliche Mitarbeiterin am Lehrstuhl von Univ.-Prof. Dr. Frank Huber.
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язык немецкий ● Формат PDF ● страницы 219 ● ISBN 9783834997630 ● Размер файла 1.6 MB ● издатель Betriebswirtschaftlicher Verlag Gabler ● город Wiesbaden ● Страна DE ● опубликованный 2008 ● Загружаемые 24 месяцы ● валюта EUR ● Код товара 2210501 ● Защита от копирования Социальный DRM

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Frank HuberHeike KircherIsabel Matthes

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