Frank Huber & Michaela Weis 
Der Wert der Markenpersönlichkeit 
Das Phanomen der strategischen Positionierung von Marken

Global Logistics Management focuses on the evolution of logistics in the last two decades, and highlights recent developments from a worldwide perspective. The book details a wide range of …

Presenting the most recent statistical data, Investment and Employment Opportunities in China provides first-of-its-kind coverage of the regional economic, industrial, investment, and employment …

Suitable for statisticians, mathematicians, actuaries, and students interested in the problems of insurance and analysis of lifetimes, Statistical Methods with Applications to Demography and Life Ins …

‘The chapters in this volume offer useful case studies, technical roadmaps, lessons learned, and a few prescriptions todo this, avoid that.»’-From the Foreword by Joe La Cugna, Ph.D., Enterprise …

Continuing the best-selling tradition of the Handbook of Structural Engineering, this second edition is a comprehensive reference to the broad spectrum of structural engineering, encapsulating the …

This new book in The LEAN Playbook Series supplies step-by-step guidelines on how to properly implement 5S (Sort, Set in Order, Scrub, Standardize, Sustain) and the visual workplace. This book is …

This book examines the four components that must be in place for manufacturing and service organizations to achieve world-class business results: leadership and mentoring, process design and visual …

The first edition of this book won a Shingo Prize for Excellence in Manufacturing Research, and now, following in the tradition of its bestselling predecessor, The Complete Lean Enterprise: Value Str …

This book demonstrates how organization leaders who balance several key paradoxes achieve greater growth and sustainability in the long term than those who use financial data alone. It addresses the …

The success of a Lean manufacturing program depends far more on organization-wide leverage of Lean manufacturing tools than it does on the tools themselves. To this the organization must add the huma …