Kay Chuan Tan & Min Xie 
Advanced QFD Applications 

This book focuses on the collection, interpretation, and analysis of the voice of the customers (VOC) and serves as an excellent reference or textbook for learning how to apply QFD. Following this unique approach for capturing the VOC will ensure your product/service meets their needs. Included is a discussion of recent advances in QFD methodology, methods for strategically analyzing and selecting benchmarks, and examples through case studies. Contents: Introduction to Quality Function Deployment, Decision Making Using the House of Quality, Variability Analysis in QFD, QFD for Service Quality Analysis, The Implementation of QFD-based Linguistic Data, Benchmarking in QFD for Quality Improvement

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T. N. Goh received his Ph D from the University of Wisconsin-Madison in 1973. Currently Professor Goh is Director, Office of Quality Management, National University of Singapore. He is an elected Academician of the IAQ and a Fellow of the ASQ. He serves as an Associate Editor of Quality Engineering and is on the editorial boards of several other international research journals.