P.t. Barnum 
The Art of Money Getting 

Don't Mistake Your Vocation — Select the Right Location — Avoid Debt — Persevere — Whatever You Do, Do It with All Your Might — Use the Best Tools — Don't Get Above Your Business — Learn Something Useful — Let Hope Predominate, But Be Not Too Visionary — Do Not Scatter Your Powers — Be Systematic — Read the Newspapers — Beware Of "Outside Operations" — Don't Indorse Without Security — Advertise Your Business — "Don't Read the Other Side" — Be Polite and Kind to Your Customers — Be Charitable — Don't Blab — Preserve Your Integrity