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René Borbonus
Relevanz
Was, warum, wann, für wen wichtig wird

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Обложка René Borbonus: Relevanz (ePUB)

Was ist Relevanz? Wie wird Relevanz gesellschaftlich konstruiert? Wie extrahiere ich, was für mich persönlich relevant ist? Wie finde ich meine eigene Relevanz? Und vor allem: Wie formuliere ich meine eigenen Botschaften so, dass sie für andere relevant werden? Das sind die zentralen Fragen, denen sich René Borbonus in diesem Buch widmet.
Relevanz ist eine Grundvoraussetzung für Aufmerksamkeit. Dem Empfänger hilft sie einzuordnen und Überflüssiges auszublenden. Dem Sender hilft sie, sein Ziel zu formulieren und gehört zu werden.

€19.99

Об авторе

René Borbonus ist Spezialist für Rhetorik und Kommunikation. Topmanager und Politiker lassen sich von ihm ausbilden und auf schwierige Gespräche vorbereiten.

язык немецкий ● Формат EPUB ● страницы 240 ● ISBN 9783843721615 ● Размер файла 1.9 MB ● издатель Ullstein eBooks ● город Berlin ● Страна DE ● опубликованный 2019 ● Издание 1 ● Загружаемые 24 месяцы ● валюта EUR ● Код товара 7133601 ● Защита от копирования Социальный DRM

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