Brad Geddes 
Advanced Google AdWords 

Master Google Ad Words and get more out of your campaigns What’s the secret to making every pay-per-click of your Google Ad Words really pay? This must-have guide-written by a Google Advanced Ad Words seminar instructor-shows you exactly how to applyadvanced techniques and tactics for better results. Discover thebest tools for keyword research, tips on crafting winning ad copy, advanced PPC optimization tricks, winning bidding strategies, andmuch more. If you manage Ad Words PPC accounts, you won’t want tomiss this expert, detailed instruction.* Covers the essential and advanced capabilities of Google Ad Words* Explores keyword research, PPC optimization strategies, theintricacies of Content Nation, how to interpret results andreports, and much more* Provides busy marketers, consultants, PR professionals, Webdevelopers, and others with an invaluable, step-by-step guide ofadvanced concepts* Goes well beyond the basics and offers tips and tactics thatyou can immediately apply to your own campaigns* Reinforces concepts through fascinating, real-world casestudies* Includes a $25 Google Adwords Gift Card for new customers If you’ve been seeking a practical, expert book on Google Ad Words, one that goes well beyond the basics, Advanced Google Ad Words is it!

สารบัญ

Foreword.Introduction.1 Understanding Search Theory.2 Keyword Research.3 Keyword Tools: Extracting Valuable Data from Google.4 Writing Compelling Ads.5 Landing Pages that Convert Searchers into Buyers.6 Advanced Optimization Techniques.7 Demystifying Quality Score.8 Beyond Text: Image, Video, and Mobile Ads.9 Understanding the Content Network.10 Advanced Content Network Techniques.11 Advanced Geographic Targeting.12 Save Time & Scale Accounts with the Adwords Editor.13 Profitable Bid Strategies.14 Successful Account Organization Strategies.15 Testing Techniques That Will Increase Profits.16 Ad Words Reports: How to Extract Actionable Information.17 Step-by-Step: Create & Monitor Your Ad Words Account.Glossary.Index.

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Ad Words expert Brad Geddes has been managing successful PPC campaigns for more than a decade. He is the first and only Ad Words Seminar Leader chosen by Google to teach advanced seminars to Google’s advertisers. He has advised top companies such as Amazon, Red Lobster, Encyclopedia Britannica, World Directories, and R.H. Donnelley. Brad maintains a popular PPC blog (bg Theory.com) and writes a column for Search Engine Land. He is a popular speaker at conferences throughout the world, including Search Engine Strategies, SMX, Pubcon, ad:tech, and many others.