Charlene Li 
Open Leadership 
How Social Technology Can Transform the Way You Lead

An essential guide for leaders who want to use social media to
be ‘open’ while maintaining control

‘Be Open, Be Transparent, Be Authentic’ are the current
leadership mantras-but companies often push back. Business is
premised on the concept of control and yet the new world order
demands openness-leaders do not know how to be open and be
in control. This must-have resource will help the modern leader
understand how to lead in the new open world-where blogging,
twittering, facebooking, and digging are becoming the norm. the
author lays out the steps that leaders must take to transform their
organizations and themselves into being ‘open’ -and exactly what
that will mean.

* Shows how to use social media to become an open
organization

* Offers basic advice for leaders who are adapting to the new era
of openness in the marketplace

* The author Charlene Li is one of the foremost experts on social
media and technologies

In easy-to-understand language, this book will help leaders
orient themselves to social networking and other technological
advances.

สารบัญ

Introduction ix

PART I: THE UPSIDE OF GIVING UP CONTROL

1 Why Giving Up Control Is Inevitable 3

2 The Ten Elements of Openness 17

PART II: CRAFTING YOUR OPEN STRATEGY

3 Objectives Determine How Open You Will Be 51

4 Understanding and Measuring the Benefits of Being Open 75

5 Structuring Openness with Sandbox Covenants 105

6 Orchestrating Your Open Strategy 133

PART III: OPEN LEADERSHIP: REDEFINING RELATIONSHIPS

7 Open Leadership: Mind-sets and Traits 163

8 Nurturing Open Leadership 189

9 The Failure Imperative 217

10 How Openness Transforms Organizations 243

Endnotes 271

Acknowledgments 285

The Author 289

Subject Index 297

Name Index 309

เกี่ยวกับผู้แต่ง

CHARLENE LI is founder of the Altimeter Group and the coauthor of the critically acclaimed, bestselling book Groundswell. She is one of the foremost experts on social media and technologies, and is a consultant and independent thought leader on leadership, strategy, social technologies, interactive media, and marketing. Formerly, Li was vice president and principal analyst at Forrester Research and a consultant with Monitor Group. She was named one of The 12 Most Creative Minds of 2008 by Fast Company, and one of the Most Influential Women in Technology 2009. To follow Charlene and to get a number of free resources to help you start transforming the way you lead, visit open-leadership.com.