ผู้เขียน: Edinburgh) Ferguson Kyle E. (Scottish Centre for Social Research

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Kyle E. (Scottish Centre for Social Research, Edinburgh) Ferguson & William T. (University of Nevada, Reno, USA) O’Donohue: The Psychology of B F Skinner
‘The authors provide a concise overview of the basic principles and methods used by modern behavior analysts, as well as a thorough discussion of the difference between reward and reinforcement and …
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