Dr Fiona Spotswood is a critical marketer based at Bristol Business School, University of the West of England. Her research uses practice theory to explore the impact of marketing on ’wicked’ problems.
3 หนังสืออิเล็กทรอนิกส์โดย Fiona Spotswood
Fiona Spotswood: Beyond Behaviour Change
‘Behaviour change’ has become a buzz phrase of growing importance to policymakers and researchers. There is an increasing focus on exploring the relationship between social organisation and …
EPUB
อังกฤษ
DRM
€46.99
Sara Bird & Stephan Dahl: Social Marketing
Social marketing is receiving unprecedented focus and support from government, the private sector and charities internationally. Social marketing attempts to educate people in the hope that they will …
PDF
อังกฤษ
DRM
€55.28
Fiona Spotswood: Beyond Behaviour Change
‘Behaviour change’ has become a buzz phrase of growing importance to policymakers and researchers. There is an increasing focus on exploring the relationship between social organisation and …
PDF
อังกฤษ
DRM
€37.69
