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ผู้เขียน: Lynne Eagle

สนับสนุน
Stephan Dahl is Adjunct Associate Professor at Charles Darwin University and James Cook University in Australia. Born in Germany, he worked in media, marketing and PR both for non-profit and commercial companies in the UK, Belgium, Germany and Spain before joining academia. His research interests include social marketing, ethics in marketing and online/social media marketing and he publishes widely in national and international journals, as well as being the author or co-author of several books on social marketing, marketing communications and ethics in marketing. He currently serves on the editorial board of the International Journal of Advertising Research and the Journal of Consumer Affairs. His research has recently been featured in the UK on Channel 4’s Dispatches programme, and BBC’s Newsnight and Look East. He is also the co-author of Marketing Ethics & Society (SAGE, 2015) and co-editor of the Handbook of Marketing Ethics (SAGE, 2021). 




11 หนังสืออิเล็กทรอนิกส์โดย Lynne Eagle

Lynne Eagle & Stephan Dahl: Marketing Ethics & Society
Marketing, while essential to organisational success, is arguably one of the most controversial aspects of business management. Criticisms of marketing’s impact range from fostering materialism and …
EPUB
อังกฤษ
DRM
€72.99
Sara Bird & Stephan Dahl: Social Marketing
Social marketing is receiving unprecedented focus and support from government, the private sector and charities internationally. Social marketing attempts to educate people in the hope that they will …
PDF
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DRM
€55.28
Stephan Dahl & Lynne Eagle: Marketing Ethics & Society
Marketing, while essential to organisational success, is arguably one of the most controversial aspects of business management. Criticisms of marketing’s impact range from fostering materialism and …
PDF
อังกฤษ
DRM
€58.87
Lynne Eagle & Philip Kitchen: Reader in Marketing Communications
Combining seminal papers on marketing communications with incisive commentary and overviews from the editors, case studies and student question and answer sections, this text provides a uniquely …
PDF
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DRM
€67.97
Lynne Eagle & Philip Kitchen: Reader in Marketing Communications
Combining seminal papers on marketing communications with incisive commentary and overviews from the editors, case studies and student question and answer sections, this text provides a uniquely …
EPUB
อังกฤษ
DRM
€68.31
Lynne Eagle & Stephan Dahl: The SAGE Handbook of Marketing Ethics
The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing’s many ethical conundrums, while also promoting more optimistic perspectives on the ways in …
PDF
อังกฤษ
DRM
€129.99
Lynne Eagle & Stephan Dahl: The SAGE Handbook of Marketing Ethics
The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing’s many ethical conundrums, while also promoting more optimistic perspectives on the ways in …
EPUB
อังกฤษ
DRM
€129.99
Rachel Hay & Lynne Eagle: Broadening Cultural Horizons in Social Marketing
This book presents a series of empirically based case studies conducted by social change scholars from Asia-Pacific, showcasing the latest social marketing approaches geared at improving societal wel …
PDF
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€149.79
Barbara Czarnecka & Stephan Dahl: Marketing Communications
Marketing communication is a dynamic industry, which continues to change and adapt to new technologies, media consumption patterns and communication interfaces between marketers and their target …
PDF
อังกฤษ
DRM
€50.26
Lynne Eagle & Stephan Dahl: The SAGE Handbook of Marketing Ethics
The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing’s many ethical conundrums, while also promoting more optimistic perspectives on the ways in …
EPUB
อังกฤษ
DRM
€134.99
Barbara Czarnecka & Stephan Dahl: Marketing Communications
Marketing communication is a dynamic industry, which continues to change and adapt to new technologies, media consumption patterns and communication interfaces between marketers and their target …
EPUB
อังกฤษ
DRM
€50.24