Ouvrage Collectif 
Business Blogging Answered 

Starting an online business? A wise word of caution and advice for you:Don’t overlook blogs and blogging.At one time, blogs were considered the cutting edge of social media, but of late they’ve become almost blasé. After all, everyone’s doing it. Because everyone’s doing it, can blogging really be all that effective? How can one blog make a difference in a vast ocean of blogs on the Internet?