Sharon Ross 
Beyond the Box 
Television and the Internet

Beyond the Box gives students and couch potatoes alike a
better understanding of what it means to watch television in an era
of profound technological change.

* Charts the revolution in television viewing that is currently
underway in living rooms across the world

* Probes how the Internet’s development has altered how
television is made and consumed

* Looks at a range of topics and programmes – from voting
practices on American Idol to online forums for Buffy the Vampire
Slayer fans

* Offers a fresh and innovative perspective that focuses on the
shift in audience experience and how it has blurred established
boundaries

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Introduction: Online/Offline~What It Means to ‘Watch (and
Make) TV’ in the Age of the Internet.

1. Fascinated with Fandom: the Interactively Aware Viewers of
Xena and Buffy.

2. Power to the People, or the Industry?: American Idol Voting,
‘Adult Swim’ Bumping, and Viral Video-ing.

3. Managing Millenials: Teen Expectations of
Tele-Participation.

4. No Network Is An Island: Lost’s Tele-participation and
ABC’s Return to Industry Legitimacy.

5. Conclusion: The Remains Of The Day: The Future Of
‘TV’

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Sharon Marie Ross is Assistant Professor of television studies in the Television Department at Columbia College, Chicago, where she teaches critical analysis of TV.