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Yazar: Karen Freberg

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Karen Freberg (@kfreberg) is a Professor in Strategic Communications at the University of Louisville. Freberg is also the director of The Bird’s Nest, a student-run strategic communication agency at the University of Louisville. In 2019, Freberg received the honor of being named a visiting Adjunct Associate Professor in Creative Communication at the University of the Sunshine Coast.Freberg is also a research consultant in social media and crisis communications and has worked with several organizations and agencies such as Kentucky Derby, Sun Tan City, GE Appliances, Korbel, Brown-Forman, Churchill Downs, Kentucky Derby, Facebook, Adobe, Hub Spot, Chipotle, Firestorm Solutions, Hootsuite, The Breeders’ Cup, IMC Agency, DHS, CDC, and General Motors. This experience led her to be a 2015 Plank Center Fellow for General Motors (GM), where her responsibility was to work with the PR and social media teams, forming best practices and recommendations on social media measurement strategies and influencer marketing practices.In addition, Freberg is an award-winning author and has written several books including The Roadmap in Teaching Social Media (Amazon, self-published), Digital Media Writing for Strategic Communication (Top Hat with Emily Kinsky and Amber Hutchins), and Social Media for Strategic Communications: Creative Strategies and Research-Based applications (with SAGE, which was named 2020 NCA Public Relations Division’s Outstanding Textbook Award Winner). She’s published her second Top Hat book with Kinsky titled Concepts in Social and Digital Communication.Freberg has coordinated and advised various companies on the areas of social media pedagogy and certification programs, such as Cannes Lions (Co-Chair of the Cannes Lions Educator Summit), Hootsuite (Advanced Social Media Certification and #Hoot Amb), Meltwater (certification program and contributor), Adobe (EDUMax Thought Leader and Adobe Education Leader), Meta Blueprint (Subject Matter Expert), and Hub Spot (Education Founding Member). Freberg also launched a social media educators community on FB and Twitter (now X) (@SMprofessors and #SMprofs) for professors, practitioners, and professionals in the education industry to share resources, brainstorm ideas, and collaborate on projects to bridge the gap between education and practice.In addition to academic publications, Freberg has been interviewed for popular press publications such as The New York Times, The Drum, Newsweek, Adweek, USA Today, The Next Web, MONEY, USA Today College, and Forbes.xxxii Before coming to the University of Louisville, Freberg earned a Ph.D. in communication and information at the University of Tennessee in May 2011 and a master’s degree in strategic public relations at the Annenberg School for Communication at the University of Southern California in August 2007. Freberg received her bachelor of science degree in public relations at the University of Florida in August 2005.Freberg is also a four-time All-American, two-time SEC champion, and 2004 Olympic Trials finalist in the shot put. She loves coffee (it’s a major food group), traveling, and being with her Australian Shepherd, Mando Wade, and believes everyone needs to be on #Team Ryan Reynolds as he is the only one who can call her Dr. K.




19 Ebooks tarafından Karen Freberg

Alexander V. Laskin: Social, Mobile, and Emerging Media around the World
Social, Mobile, and Emerging Media around the World: Communication Case Studies is an edited collection of cutting edge research on the practical applications of diverse types of emerging media …
EPUB
İngilizce
DRM
€97.54
Karen Freberg: Social Media for Strategic Communication
"At last, a book that covers social media strategy in a practical, timely way that will help guide our students as they transition to the professional world."a Gina Baleria, A San Francisco …
EPUB
İngilizce
DRM
€70.52
Karen Freberg: Social Media for Strategic Communication
"At last, a book that covers social media strategy in a practical, timely way that will help guide our students as they transition to the professional world."a Gina Baleria, A San Francisco …
PDF
İngilizce
DRM
€70.36
Karen Freberg: Portfolio Building Activities in Social Media
Featuring 50 real-world activities across various social media platforms!Portfolio Building Activities in Social Media shows students how to communicate on social media professionally and …
EPUB
İngilizce
DRM
€41.86
Karen Freberg: Portfolio Building Activities in Social Media
Featuring 50 real-world activities across various social media platforms!Portfolio Building Activities in Social Media shows students how to communicate on social media professionally and …
PDF
İngilizce
DRM
€41.55
Brandi Watkins: Research Perspectives on Social Media Influencers and their Followers
Research Perspectives on Social Media Influencers and their Followers argues that the brands that find the most success on social media are the ones that acknowledge the real key to social media …
EPUB
İngilizce
DRM
€37.95
Karen Freberg: Social Media for Strategic Communication
Social Media for Strategic Communication: Creative Strategies and Research-Based Applications Second Edition teaches students the skills and principles needed to use social media in persuasive commun …
PDF
İngilizce
DRM
€94.99
Karen Freberg: Social Media for Strategic Communication
Social Media for Strategic Communication: Creative Strategies and Research-Based Applications Second Edition teaches students the skills and principles needed to use social media in persuasive commun …
EPUB
İngilizce
DRM
€94.99
Karen Freberg: Portfolio Building Activities in Social Media
Featuring 125 real-world activities across various social media platforms! Portfolio Building Activities in Social Media shows students how to communicate on social media professionally and st …
PDF
İngilizce
DRM
€57.99
Karen Freberg: Portfolio Building Activities in Social Media
Featuring 125 real-world activities across various social media platforms! Portfolio Building Activities in Social Media shows students how to communicate on social media professionally and st …
EPUB
İngilizce
DRM
€57.99
Karen (University of Louisville, USA) Freberg: Social Media for Strategic Communication : Creative Strategies and Research-Based Applications
Social Media for Strategic Communication: Creative Strategies and Research-Based Applications Second Edition teaches students the skills and principles needed to use social media in persuasive …
EPUB
İngilizce
DRM
€70.84
Karen Freberg: Social Media for Strategic Communication
"At last, a book that covers social media strategy in a practical, timely way that will help guide our students as they transition to the professional world."a Gina Baleria, A San Francisco …
EPUB
İngilizce
DRM
€70.41
Karen Freberg: Portfolio Building Activities in Social Media
Featuring 50 real-world activities across various social media platforms!Portfolio Building Activities in Social Media shows students how to communicate on social media professionally and …
EPUB
İngilizce
DRM
€41.47
Karen (University of Louisville, USA) Freberg: Discovering Public Relations : An Introduction to Creative and Strategic Practices
Recipient of a 2021 Most Promising New Textbook Award from the Textbook & Academic Authors Association (TAA) Discovering Public Relations introduces students to the field of PR in a practical, …
EPUB
İngilizce
DRM
€83.92
Karen (University of Louisville, USA) Freberg: Portfolio Building Activities in Social Media : Exercises in Strategic Communication
Featuring 125 real-world activities across various social media platforms! Portfolio Building Activities in Social Media shows students how to communicate on social media professionally and …
EPUB
İngilizce
DRM
€46.23
Karen Freberg & Jeremy Harris Lipschultz: Emerald Handbook of Computer-Mediated Communication and Social Media
Joining a thriving field of new media, this collective volume authored by global academics features important research by thought leaders within computer-mediated communication (CMC) and social …
PDF
İngilizce
DRM
€210.99
Karen Freberg & Jeremy Harris Lipschultz: Emerald Handbook of Computer-Mediated Communication and Social Media
Joining a thriving field of new media, this collective volume authored by global academics features important research by thought leaders within computer-mediated communication (CMC) and social …
EPUB
İngilizce
DRM
€209.45
Karen Freberg: Discovering Public Relations
Discovering Public Relations introduces students to the field of PR in a practical, applied, and hands-on way that prepares them for the modern workplace. Author Karen Freberg highlights modern and c …
EPUB
İngilizce
DRM
€109.99
Karen (University of Louisville, USA) Freberg: Discovering Public Relations : An Introduction to Creative and Strategic Practices
Discovering Public Relations introduces students to the field of PR in a practical, applied, and hands-on way that prepares them for the modern workplace. Author Karen Freberg highlights modern and …
EPUB
İngilizce
DRM
€90.64