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Stefano Calicchio
Skaitmeninės spaudos biuras
Kaip sudominti žiniasklaida 2.0 ir valdyti viešuosius ryšius pasinaudojant žiniatinklio galimybėmis

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Örtmek Stefano Calicchio: Skaitmeninės spaudos biuras (ePUB)

Atsiradus internetui spaudos biuras ir ryšių su visuomene veikla smarkiai pasikeitė. Naujosios žiniasklaidos valdymas šiandien yra esminis žingsnis visiems, norintiems didinti savo matomumą internete, mokantis bendrauti su tipinėmis žiniatinklio 2.0 paslaugomis. Šiame vadove sužinosite veiklos strategijas, padėsiančias priimti naujosios žiniasklaidos iššūkį ir sudaryti komunikacijos planą, galintį maksimaliai išnaudoti daugybę pastaraisiais metais atsiradusių galimybių. Visų pirma sužinosite, kaip išnaudoti skaitmeninės spaudos tarnybos teikiamą konkurencinį pranašumą, kaip organizuoti komunikaciją internete, kaip taikyti naujas ryšių su visuomene internete taisykles. Taip pat sužinosite, kaip naudotis naujomis veiklos priemonėmis, pavyzdžiui, internetiniais pranešimais spaudai, straipsnių rinkodara, įmonių tinklaraščiais, skaitmeniniais interviu, internetiniu rėmimu ir spaudos rinkiniais. Tai leis jums gauti svarbiausios informacijos, kuri padės išplėsti tikslinę auditoriją ir geriau valdyti įmonės komunikaciją. Paprasčiau tariant, nustokite gaišti laiką neefektyviam skaitymui ar patarimams ir dabar įgykite ilgametę skaitymo patirtį, kuri suteiks jums visą informaciją, reikalingą jūsų tikslams pasiekti.

€0.99

Biçim EPUB ● ISBN 9791220832281 ● Dosya boyutu 1.2 MB ● Yayımcı Stefano Calicchio ● Yayınlanan 2021 ● İndirilebilir 24 aylar ● Döviz EUR ● Kimlik 7905431 ● Kopya koruma olmadan

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Stefano Calicchio

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