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Andreas Herrmann & Frank Huber
Produktmanagement
Grundlagen – Methoden – Beispiele

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Обкладинка Andreas Herrmann & Frank Huber: Produktmanagement (ePUB)

Zurzeit gibt es im Bereich Marketing kaum ein Themengebiet, bei welchem die Praxis so nach Anregungen aus der Wissenschaft sucht wie im Produktmanagement. Andreas Herrmann und Frank Huber erläutern detailliert Strategien und Techniken des Produktmanagements. Alle Kapitel folgen einer einheitlichen Grundstruktur: betriebswirtschaftlich relevante Problemstellung, kurze theoretische Grundlage, Diskussion von Lösungsansätzen, Veranschaulichung durch Beispiele.

Neu in der 3. Auflage
In der 3. Auflage wurden alle Kapitel überarbeitet. Ferner wurden die Themenbereiche Design und Online-Konfiguration ergänzt.

€49.81

Мова Німецька ● Формат EPUB ● ISBN 9783658000042 ● Видавець Springer Fachmedien Wiesbaden ● Опубліковано 2013 ● Завантажувані 3 разів ● Валюта EUR ● Посвідчення особи 6339808 ● Захист від копіювання Adobe DRM

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