Melyssa St. Michael & Linda Formichelli 
Becoming a Personal Trainer For Dummies 

Want to turn your passion for fitness into a lucrative career? Eachyear, more than 5 million Americans use personal trainers to taketheir workouts to the next level–and this plain-English guideshows you how to get in on the action. Whether you want a part-timejob at the gym or a full-time personal training business, you’ll find the practical, proven advice you need in thisindispensable resource.

Becoming a Personal Trainer For Dummies is for you if youwant to become a certified personal trainer and start your ownbusiness–or if you’re a certified trainer looking toimprove upon your existing practice. You get a thorough overview ofwhat it takes to get certified and run a successful business, complete with expert tips that help you:
* Find your training niche
* Study for and pass certification exams

* Attract, keep, and motivate clients
* Interview, hire, and manage employees
* Update your training skills
* Expand your services

This user-friendly guide offers unique coverage of personaltrainer certification programs, including tips on selecting theright program and meeting the requirements. You’ll see how todevelop your training identity as well as practice invaluableskills that will make you a great personal trainer. You alsoreceive savvy guidance in:
* Choosing the best fitness equipment
* Creating a business plan, a record-keeping system, and amarketing campaign
* Performing fitness assessments
* Developing individualized exercise programs
* Advancing your clients to the next fitness level

* Managing legal issues and tax planning

* Offering additional services such as massage and nutritionconsultation
* Training clients with special needs

Complete with ten great starter exercises and a valuable list ofprofessional organizations and resources, Becoming a Personal Trainer For Dummies gives you the tools you need to get themost out of this fun, fabulous career!

Зміст

Introduction.

Part I: Shaping Up to Be a Personal Trainer.

Chapter 1: Personal Training 101: Do You Have What It Takes?

Chapter 2: Getting Certified.

Chapter 3: Practicing Your Art.

Chapter 4: Planning Your Start.

Part II: Being a Successful Personal Trainer.

Chapter 5: Creating Your Business Plan.

Chapter 6: Setting Up Shop.

Chapter 7: Developing Sound Business Practices.

Chapter 8: Flexing Your Marketing Muscles.

Chapter 9: Retaining Your Clientele.

Part III: Putting the Personal into Personal
Training.

Chapter 10: Getting to Know You: Performing Initial
Consultations.

Chapter 11: The First Session: Performing the Fitness
Assessment.

Chapter 12: Before We Meet Again: Planning the Program.

Chapter 13: The Second Session: Taking Your Client through the
First Workout.

Chapter 14: Teaching Your Beginning Client Beginning
Exercises.

Chapter 15: Taking Your Client to the Next Level.

Part IV: Growing Your Personal Training Business.

Chapter 16: Preparing for Growth: Automating and Documenting
Your Workflow.

Chapter 17: Hiring Additional Staff.

Chapter 18: Building Your Business Culture.

Part V: The Part of Tens.

Chapter 19: Ten Great Ways to Expand Your Services.

Chapter 20: Ten Essential Pieces of Equipment.

Chapter 21: Ten Ways to Be the Best Personal Trainer You Can
Be.

Appendix: Resources.

Index.

Про автора

Melyssa St. Michael is a renowned fitness expert who appears on national news channels and has been interviewed for major publications.

Linda Formichelli writes for Men’s Fitness, Muscle Media, and other magazines.