Chris Brogan & Julien Smith 
Trust Agents 
Using the Web to Build Influence, Improve Reputation, and Earn Trust, Revised and Updated

The New York Times and Wall Street Journal
bestseller-now in a new, updated paperback edition

Today’s online influencers are Web natives who trade in trust,
reputation, and relationships, using social media to accrue the
influence that builds up or brings down businesses online. In
Trust Agents, two social media veterans show you how to tap
into the power of social networks to build your brand’s influence,
reputation, and, of course, profits.

In this revised paperback version, learn how businesses are
using the latest online social tools to build networks of influence
and how you can use those networks to positively impact your
business. Combining high-level theory and practical actions, this
guide delivers actionable steps and case studies that show how
social media can positively impact your business.

* New edition features specific first moves for entering social
media for small businesses, educators, travel and hospitality
enterprises, nonprofit organizations, and corporations

* Authors both have a major presence on the social Web as well as
years of online marketing and new media experience

If you want your business to succeed, don’t sit on the sidelines
while new markets and channels grow. Instead, use the Web to build
trust with your consumers using Trust Agents.

Mục lục

Acknowledgments ix

Introduction xi

1. Trust, Social Capital, and Media 1

2. Make Your Own Game 32

3. One of Us 75

4. The Archimedes Effect 117

5. Agent Zero 149

6. Human Artist 189

7. Build an Army 221

8. The Trust Agent 239

9. What’s Next 263

Index 289

Giới thiệu về tác giả

Chris Brogan is a leadingauthority on blogs, highly ranked
by Technorati.com. With over ten years of blogging and media making
under his belt, Chris is one of the most widely read and respected
bloggers on social software and methods out there today.

Julien Smith has been involved in Web communities for the
last ten years. He was among the first adopters of podcasting and
nowactively works with startups to help build a trusted audience on
the Web.