Clayton M. Christensen & Scott D. Anthony 
Seeing What’s Next 
Using the Theories of Innovation to Predict Industry Change

Every day, individuals take action based on how they believe innovation will change industries. Yet these beliefs are largely based on guesswork and incomplete data and lead to costly errors in judgment. Now, internationally renowned innovation expert Clayton M. Christensen and his research partners Scott D. Anthony and Erik A. Roth present a groundbreaking framework for predicting outcomes in the evolution of any industry. Based on proven theories outlined in Christensen’s landmark books The Innovator’s Dilemma and The Innovator’s Solution, Seeing What’s Next offers a practical, three-part model that helps decision-makers spot the signals of industry change, determine the outcome of competitive battles, and assess whether a firm’s actions will ensure or threaten future success. Through in-depth case studies of industries from aviation to health care, the authors illustrate the predictive power of innovation theory in action.

Giới thiệu về tác giả

Clayton M. Christensen is the Robert and Jane Cizik Professor of Business Administration at Harvard Business School, with a joint appointment in Technology & Operations Management and General Management. Scott D. Anthony recently joined Innosight, LLC as a partner. Erik A. Roth recently joined Mc Kinsey & Co. as a consultant in its Boston office.