The Millionaire Maker has done it once again! Dan S. Kennedy revisits little-known, profit-proven direct mail strategies that continue to be effective for ANY business.
In this updated and revised edition of No B.S. Direct Marketing, Dan Kennedy, and his coauthors Darcy Juarez and Marty Fort, build on and re-affirms all the essential direct marketing strategies in the original edition, and adds new material addressing online, social and viral marketing media.
Strategies in the book are illustrated by updated case history examples from an elite team of consultants—all phenomenally successful at borrowing direct marketing strategies from the world of online sales, infomercials, etc., to use in ’ordinary’ businesses including retail stores, restaurants, and sales.
Giới thiệu về tác giả
Darcy Juarez, is a direct response marketer, speaker, author and coach. She has spent the last 18 years teaching entrepreneurs and small business owners how to grow their businesses by creating marketing assets to leverage their time. She is highly sought after for her insights and advice in growing businesses using the Magnetic Marketing principles and building systems for efficient and effective attraction, conversion, and retention.Thêm sách điện tử từ cùng một tác giả / Biên tập viên
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