Tác giả: Hermawan Kartajaya

PHILIP KOTLER is the S.C. Johnson & Son Distinguished Professor of International Marketing at Northwestern University”s Kellogg School of Management, and one of the world”s leading authorities on marketing. His writing has defined marketing around the world for the past forty years. The recipient of numerous awards and honorary degrees from schools all over the world, he holds an MA from the University of Chicago and a Ph D from MIT, both in economics. Kotler has an incredible international presence–his books have been translated into approximately twenty-five languages, and he regularly speaks on the international circuit. HERMAWAN KARTAJAYA is the founder and CEO of Mark Plus, Inc. and is one of the “50 Gurus Who Have Shaped the Future of Marketing” according to the Chartered Institute of Marketing, United Kingdom. IWAN SETIAWAN is a senior consultant at Mark Plus, Inc. where he consults for clients on marketing strategies.