Ian Woodward 
Understanding Material Culture 

‘In his interdisciplinary review of material culture, Ian Woodward goes beyond synthesis to offer a theoretically innovative reconstruction of the field. It is filled with gems of conceptual insight and empirical discovery. A wonderful book.’

–
Jeffrey C. Alexander, Yale University

‘A well-grounded and accessible survey of the burgeoning field of material culture studies for students in sociology and consumption studies. While situating the field within the history of intellectual thought in the broader social sciences, it offers detailed and accessible case studies. These are supplemented by very useful directions for further in-depth reading, making it an excellent undergraduate course companion.’
– Victor Buchli, University College London

Why are i-pods and mobile phones fashion accessories? Why do people spend thousands remodelling their perfectly functional kitchen? Why do people crave shoes or handbags? Is our desire for objects unhealthy, or irrational?

Objects have an inescapable hold over us, not just in consumer culture but increasingly in the disciplines that study social relations too. This book offers a systematic overview of the diverse ways of studying the material as culture. Surveying the field of material culture studies through an examination and synthesis of classical and contemporary scholarship on objects, commodities, consumption, and symbolization, this book:

• introduces the key concepts and approaches in the study of objects and their meanings


• presents the full sweep of core theory – from Marxist and critical approaches to structuralism and semiotics


• shows how and why people use objects to perform identity, achieve social status, and narrativize life experiences


• analyzes everyday domains in which objects are important


• shows why studying material culture is necessary for understanding the social.

This book will be essential reading for students and researchers in sociology, anthropology, cultural studies, consumer behaviour studies, design and fashion studies.

Mục lục

PART ONE: LOCATING MATERIAL CULTURE

The Material as Culture. Definitions, Perspectives, Approaches

Studying Material Culture. Origins and Premises

PART TWO: THEORETICAL APPROACHES TO STUDYING MATERIAL CULTURE

The Deceptive, Suspicious Object. Marxist and Critical Approaches

The Object as Symbolic Code. Structural and Semiotic Approaches

The Material Representing the Cultural Universe. Objects, Symbols and Cultural Categories

PART THREE: OBJECTS IN ACTION

Objects and Distinction. The Aesthetic Field and Expressive Materiality

Material Culture and Identity. Objects and the Self

Material Culture, Narratives, and Social Performance. Objects in Contexts

PART FOUR: CONCLUSION

Conclusion:

Objects and Meaning in Consumer Culture

Giới thiệu về tác giả

Ian Woodward is a professor in the Department of Marketing and Management at the University of Southern Denmark. He has research interests in the sociological aspects of consumption and material culture and in the cultural and consumptive dimensions of cosmopolitanism, cultural openness, and boundary work. Most recently, he published the coauthored books Vinyl, The Analogue Record in the Digital Age (Bloomsbury, 2015, with Dominik Bartmanski) and Cosmopolitanism, Uses of the Idea (SAGE/Theory, Culture & Society, 2013, with Zlatko Skrbis). He has published widely on a range of related theoretical and empirical areas within consumption and material culture studies, alongside studies of everyday cosmopolitanism including most recently studies around consumer cosmopolitanism, gender, hospitality, fairness, and encounters. With Frederick F. Wherry, he is the editor of the Oxford Handbook of Consumption, and with Julie Emontspool, editor of the collection Cosmopolitanism, Markets and Consumption.