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John Gamble & Margaret Peteraf
Essentials of Strategic Management: the Quest for Competitive Advantage ISE

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Bìa của John Gamble & Margaret Peteraf: Essentials of Strategic Management: the Quest for Competitive Advantage ISE (ePUB)

Essentials of Strategic Management, 7th Edition by Gamble, Peteraf, and Thompson presents concise, straight-to-the-point discussions, and timely examples, with a writing style that captures student interest. It features 10 chapters with 12 diverse and tightly-linked cases. The content is solidly mainstream and balanced, mirroring both insights of academic thought and real-world strategic management. For years, strategy instructors have been shifting from purely text and cases to a text-cases-simulation course structure. Two widely used online competitive strategy simulations, The Business Strategy Game (BSG) and GLO-BUS, are optional companions. Both simulations are closely linked to the content.

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Ngôn ngữ Anh ● định dạng EPUB ● ISBN 9781260579253 ● Nhà xuất bản McGraw-Hill Education ● Được phát hành 2020 ● Có thể tải xuống 3 lần ● Tiền tệ EUR ● TÔI 7963942 ● Sao chép bảo vệ Adobe DRM

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Thêm sách điện tử từ cùng một tác giả / Biên tập viên

John Gamble Margaret Peteraf

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