Research Paper (postgraduate) from the year 2003 in the subject Business economics – Offline Marketing and Online Marketing, University of Phoenix, language: English, abstract: In today’s hyper-competitive world, organizations must fight tooth and nail to become successful in an industry, and work even harder to maintain that success. Each component of an organization’s business must be as efficient and effective as possible, in order to create sustainable competitive advantages. This includes marketing strategies. Marketing strategies must be developed and implemented to utilize an organization’s strength to take advantage of the opportunities the company has identified, while protecting it from any outside threats. Microsoft Corporation has been extremely successful for doing just that. This paper will give a brief overview of Microsoft Corporation, a discussion of marketing strategies in general, and finally what strategies Microsoft has used in the past and the present to reach the pinnacle of their industry.
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Ngôn ngữ Anh ● định dạng PDF ● Trang 9 ● ISBN 9783638543606 ● Kích thước tập tin 0.4 MB ● Nhà xuất bản GRIN Verlag ● Thành phố München ● Quốc gia DE ● Được phát hành 2006 ● Phiên bản 1 ● Có thể tải xuống 24 tháng ● Tiền tệ EUR ● TÔI 3794175 ● Sao chép bảo vệ không có