Seminar paper from the year 2003 in the subject Business economics – Business Management, Corporate Governance, University of Phoenix, language: English, abstract: The following paper compares the marketing strategies employed by two successful restaurants, Chipotle Mexican Grill and Applebee’s Neighborhood Grill & Bar. This analysis will include an overview of each restaurant’s business, their current sales trends, and their specific target market. In addition, company brands will be discussed, as well as their manner of distribution, promotion methods, and pricing. With these factors determined, each company’s specific advantages and strengths will then be given. From there, a comparison of the two companies marketing strategies will be examined, including an overview of each company website, the strengths and weaknesses of these sites, and which features I personally preferred.
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Ngôn ngữ Anh ● định dạng EPUB ● Trang 9 ● ISBN 9783638512688 ● Kích thước tập tin 0.1 MB ● Nhà xuất bản GRIN Verlag ● Thành phố München ● Quốc gia DE ● Được phát hành 2006 ● Phiên bản 1 ● Có thể tải xuống 24 tháng ● Tiền tệ EUR ● TÔI 3782652 ● Sao chép bảo vệ không có