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Malcolm McDonald & Brian D. Smith
Marketing and Finance
Creating Shareholder Value

Ủng hộ

Bìa của Malcolm McDonald & Brian D. Smith: Marketing and Finance (PDF)

Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valuation of the firm and how it can contribute to increasing stakeholder value. Completely revised and updated throughout, the Second Edition features new case examples as well as a completely new first chapter containing the results of new research into risk and marketing strategies amongst Finance Directors and Chief Marketing Officers.

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Ngôn ngữ Anh ● định dạng PDF ● ISBN 9781118748893 ● Nhà xuất bản Wiley ● Được phát hành 2013 ● Có thể tải xuống 3 lần ● Tiền tệ EUR ● TÔI 5448927 ● Sao chép bảo vệ Adobe DRM

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Thêm sách điện tử từ cùng một tác giả / Biên tập viên

Smith Brian D. Smith Ward Keith Ward McDonald Malcolm McDonald Malcolm McDonald Brian D. Smith Keith Ward

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